In the battle for the premium crown

The success of Audi curve has a steep upward: Regarding sales, the brand from Ingolstadt, only BMW has before him. The comeback continues - with a large model offensive.

The story of a lone climber is over. It's all been told to continue a la Dallas or Denver will not give it. Why not? Because there's a new story to tell. The one brand that is well established and their success is pursued by many with envy - Audi.

The story is actually on 31 December 2011 went end at midnight. At the time it was clear that Audi has left the Mercedes-Benz brand in terms of sales behind it and was successful in China than in its home market Germany. Now Mercedes has to catch up with Audi, BMW and Mercedes now have to prove that they can imitate Audi in China. But they have, in one case three brands (BMW, Mini, Rolls-Royce) and in the other half brands (Mercedes, Smart and Maybach by 2013) are available.